Grounded, Etc.

Venture Capital | Investor Relations | Startup Advisor

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sweetgreen

sweetgreen

I helped this national chain with their NorCal launch in the spring of 2016. One of the pieces secured, a great feature in Eater

S2G Ventures

S2G Ventures

A leading food tech VC, I helped the fund and its portfolio companies. Here’s a piece I secured by the WSJ for the news of one of its company’s Series A news.

Calm

Calm

The world’s leading meditation company, I helped it double its downloads during our time together, and grow the name and brand to a culminating moment of winning Apple’s coveted “App of the Year” award for 2017. One of my favorite pieces though was this feature by Inc.

Back to the Roots

Back to the Roots

I worked with Oakland’s Back to the Roots for more than three years. Here is one of my favorites, a piece in the New York Times regarding its cereal launching in NYC public schools.

Apeel Sciences

Apeel Sciences

The “magic” food waste company, using food to save it, I worked with their incredible team for more than a year to push the brand internationally. Have always loved FastCompany and their work, especially when covering Apeel.

Square Roots

Square Roots

Co-founded by Kimbal Musk, I helped this incredible leader in indoor urban farming with an announcement regarding its expansion to Michigan and some thought leadership work.

Next Gen

Next Gen

Full Harvest

Full Harvest

Helped on a project term, including the release of a study the company conducted on farm level food waste. Civil Eats covered.

Green Chef

Green Chef

Voted the #1 Meal Delivery kit by USA Today while I was working with them, I also liked this piece by Business Insider. Ultimately…they were acquired by Hello Fresh!

Geltor

Geltor

A company I advise, assisted with early messaging and bringing investors for its seed round.

KARANA

KARANA

Taking whole plants and making meat. Less processing. More pleasure. Eat Karana.

Foodshot Global

Foodshot Global

Assisted the prize platform dedicated to changing the food system with its 2019 announcement. Covered here in TechCrunch.

Brainiac Kids

Brainiac Kids

Helped the innovative kids food brand for a six month project, helping them to earn an honorable mention World Changing Ideas Award from Fast Company.

Roe Caviar

Roe Caviar

Helped launch the sustainable caviar brand. Martha Stewart was kind enough to post her (very!) positive opinion of it on Instagram.

Journey Foods

Journey Foods

Assisted with early messaging and brand work.

Treasure8

Treasure8

A current client, we have worked together on everything from brand, to messaging, and more. Here is one article though that really tells its story well by CGTN.

Pinto App (formerly Sage Project)

Pinto App (formerly Sage Project)

Helped them for a launch of the platform for a four month project. We announced it with the New York Times.

SCiFi Foods

SCiFi Foods

Seeds & Chips Advisor / Speaker

Seeds & Chips Advisor / Speaker

Moderated panels, sourced speakers, and more for 2017, 2018, and 2019 conferences. Here, shown moderating at the 2019 conference.

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sweetgreen
S2G Ventures
Calm
Back to the Roots
Apeel Sciences
Square Roots
Next Gen
Full Harvest
Green Chef
Geltor
KARANA
Foodshot Global
Brainiac Kids
Roe Caviar
Journey Foods
Treasure8
Pinto App (formerly Sage Project)
SCiFi Foods
Seeds & Chips Advisor / Speaker

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